MTV Announces It Will Broadcast Tomorrowland 2014 Across Its International Channels

Award Winning Dance preeminent World Electronic Music Festival which will be televised for the first time in its 10-year history

LONDON and NEW YORK - (BUSINESS WIRE)

 
MTV announced today that it will be the exclusive international distribution partner for Tomorrowland 2014 festival of electronic music’s most important dance world. MTV original content incorporating live event and documentary material as part of their franchise MTV World Stage will be transmitted. This partnership is the first time in the history of the popular Tomorrowland festival is televised.
Two hours of Tomorrowland festival 2014 images will air as part of MTV World Stage franchise, which runs through 60 + international channels MTV in nearly 170 territories and is available in 550 million homes worldwide. The two World Stage 60 minutes: the Tomorrowland promotions will be released in August 2014.

" Tomorrowland is a festival in its own category , so we're excited to bring this content to international audiences of MTV ," said Bruce Gillmer , Executive Vice President of Talent and Music Programming / Events , Viacom International Media Networks ( VIMN ) .

“Music electronic dance has been part of the repertoire of MTV for nearly two decades, stretching right back to the early years - . Especially in Europe so working with Tomorrowland is a perfect fit, and connects us with the new generation of EDM fans and followers around the world. "

Tomorrowland, who won their third 'Best Music Festival ' Award for IDMA in Miami last week, is the festival of electronic music world's biggest dance, which celebrates its tenth anniversary this summer. The Belgian festival sold its 360,000 tickets available for the 2014 edition, in less than an hour for customers in over 190 countries. This fall will be exported Tomorrowland second time as TomorrowWorld to Chattahoochee Hills near Atlanta, USA.

Apart from the issue of World Stage , MTV also announced today that it will be developing a documentary celebrating 10 years of history of Tomorrowland as one of the most popular and successful festivals in the world . The documentary is expected to be published in late 2014.

Click to Tweet: MTV to spread EDM @ Tomorrowland 2014 festival in all its international channels.

About MTV

MTV’s brand enrich the world's youth. With a global reach of more households than half a billion , MTV is the cultural home of the millennial generation , music fans and artists , and a pioneer in creating innovative programming for young people.

MTV reflects and creates pop culture with its award-winning content around compelling storytelling, music discovery and activism across TV, online and mobile. Outside the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

About SFX Entertainment

SFX Entertainment, Inc. is the world's largest producer of live events and digital entertainment content focused exclusively on the electronic music culture (EMC) and other international festivals. SFX’s mission is to provide fans of electronic music with the best possible live experience, music discovery, media and digital connectivity.

SFX came from the technology revolution , and produces and promotes a growing portfolio of live events including leading brands such as Tomorrowland , TomorrowWorld , Mysteryland , Sensation , Stereosonic , Electric Zoo , Disco Donnie Presents , Life in color, the Rock in Rio , Nature One, Mayday , Decibel , Q -Dance and has an agreement to acquire React Presents.

SFX also operates Beatport, the leading online resource EMC DJs and trusted destination for the growing community of EMC to discover and stream music, follow DJs and keep abreast of news, information and events, as well as providing entertainment throughout the year for fans worldwide EMC through other digital assets.